We are so proud this year to present our W2O 2018 Ocean Spirit Award to Sierra Joy Rothberg for digging deep and coming up with creative solutions for the reduction of single-use plastic pollution in her neighborhood of Dorchester and for all of Boston.
The W2O Ocean Spirit Award honors the individual that has encompassed our mission of educating and inspiring action using grassroots initiatives towards protecting our blue planet.
“The ocean is everything for me,” says Sierra. “After moving from the West Coast to Nahant, the ocean was actually our backyard. All year long we watched storms roll across the bay for entertainment, felt wonder in endless discovery along the shores collecting shells, swimming, and felt the energy from the waves and tides. If we got a cut or scrape, we were told to go into the water. The ocean heals us!”
Knowing that single-use plastic bags litter our parks, clog drains and end up in our waterways, Sierra and a team of activist (including her supportive family and a very determined girl scout troop) fought for the Boston bag ban and then started Boomerang Bag Boston to provide reusable washable bags to communities that might need them. Partnering with local organizations, Sierra holds monthly sew-a-thons and to date has made over a thousand bags, helping to reduce the amount of plastic that ends up in our ocean.
Sierra Rothberg has serious skills. A creative entrepreneur with her own company, Lusterity, she can take something and make it into magic. With a mission of sourcing local products for socially conscientious events, her resume includes floral arranging, graphic design, event and organizational planning, development, being a data geek and community activism. Recently Sierra was hired by The Martin Richard Foundation as director of the community service component for One Boston Day. This day “serves as an opportunity to celebrate the resiliency, generosity, and strength demonstrated by the people of Boston and those around the world in response to the tragedy of April 15, 2013,” explains the organizers of the event. Sierra has just been hired as Director of Service Projects for the Foundation’s “Do More-Serve With Us” campaign inviting people to continue volunteerism throughout the year. Sierra is someone that you want on your team!
“Our daily decisions on land greatly affect the ocean, even when not by the ocean’s side, and that is why I do what I can to change how we think and live more sustainably,” says Sierra. “Everything is all connected. Now I live in the city, just a mile from the ocean and even though the ocean is not my immediate backyard anymore, my favorite days are when I can smell the ocean air without seeing it.”
It is fitting that Sierra will be presented the 2018 Ocean Spirit Award at our May 15th event featuring marine scientist Dr. Asha de Vos. Both women believe that community engagement to protect our blue planet is the key to making the meaningful lasting change that will benefit folks that are the day-to-day recipients of those efforts. Sierra and Dr. de Vos are “can do” women and mentors that bring hope to their communities.
Come join us in honoring Sierra at our event Think Big on May 15th. The lecture is free, but you must REGISTER.